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After A Tumultuous Week, MoviePass Is Increasing Prices
Following some pretty major PR nightmares, it's clear that MoviePass needs to do something drastic in order to stay afloat. What it's doing, however, likely won't make a lot of people happy. Following a massive service outage that left many unable to use their subscription for a day or more, MoviePass has now announced that, in addition to blocking access to major releases for a period of two weeks, Moviepass has also increased its subscription price from $9.95 to $14.95 a month.
While $14.95 is still a long way from the $30 a month price the service initially launched with, it does raise the price to the point where, at least in many markets, a single movie viewing a month won't pay for the subscription by itself. There were a lot of questions when the price was originally lowered about how such a price point was sustainable, and it seems clear by this change that it simply was not. Whether MoviePass thought it could leverage its user base to get ticket discounts from theaters or the company simply believed many people would sign up and then not use the service, it became clear last week that the current model when MoviePass apparently literally ran out of money and had to borrow $5 million just to keep things moving.
Over the weekend, movie fans were angry to discover that they could not purchase a ticket to Mission: Impossible - Fallout and it turns out that's going to remain the case for all other major releases as movies that open on over 1,000 screens will be blacked out for two weeks on the service going forward.
The only place where the price increase was met positively was on Wall Street where CNN reports MoviePass' stock doubled following the announcement. However, it then began to drop again and gave up everything it had gained.
A price increase will clearly cause some subscribers, who haven't already left MoviePass, to cancel their subscription. In the end, that may be a good thing, as people leaving the service who have cost MoviePass money over the last year means the cost of supporting everybody else becomes cheaper. Perhaps that, combined with the price increase, really will keep MoviePass going. Of course, in addition to those who cancel because they can't see the latest new release, will come the cancelations from those who simply don't use the service as much and don't want to spend the extra $5, which are the people MoviePass probably wants to keep.
Clearly, things are changing yet again in the movie ticket subscription business. Some companies are already trying to cash in on the MoviePass situation and we'll have to wait and see what happens next.
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And in doing so, he's revealed that the movie was originally a much darker beast than the one we got. Note that all quotes are taken from the book How To Write Groundhog Day,
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Godzilla's been keeping a low profile in the MonsterVerse since 2014, but this spring, he's jumping back into action for Godzilla: King of the Monsters.This time around, the giant reptile is colliding with Rodan, Mothra and, arguably the most dangerous of them all, the three-headed King Ghidorah.
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According to Forbes, Universal Studios Hollywood partnered with the Intel Drone Group, which had experience putting on drone light shows, with the express purpose of lighting up the sky with the stag Patronus that Harry Potter shared with his father James.
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Tell us about the sixth installment of Mission Impossible it is called its gulf fallout was just kind of what Tom Cruise paths to keep doing to make these movies.
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A2 FRIDAY FORWARD Friday, July 22, 2016. It's all about the song on this tour. 20 SHOWS IN 18 DAYS ON ALBERTA-B.C. CONCERT TOUR Music for every taste is in the offing when roots-rocker Levi Cuss
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The photo includes her mother and friends Anne Marie Kortright and Chris Cortazzo. APPRENTICE ALUM OMAROSA MANIGAULT IS ENGAGED _ It's been a huge month for Omarosa Manigault. The Apprentice alum is newly engaged to pastor John Allen Newman. He proposed over the weekend in front of his parishioners in Jacksonville, Florida.
Brian May might have originally had some doubts about Bohemian Rhapsody, but those fears seemed to quell once he saw the final project. May have been a vocal proponent of the biopic, including the characterization of Queen's band members like himself. Plus, May recently released his first new song in decades.
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